"Generation Like"

1. Using examples from the documentary to explain these terms "engagement," "interaction," "reach," and "target."

Engagement is participating within the online community. It may be as basic as watching a video or liking and commenting on a picture your friend posted on FaceBook. The teenagers at the beginning of the video were engaging onling.

Interaction is communicating within an online community. Many YouTubers interact with their viewers by responding to comments or answering questions in their videos like Tyler Oakley and the female singer.

Reach is how many people view your content. For example, the skateboarder who had hundreds of thousands of likes on his videos has a large reach. However, his friend did not have as large of a reach because he only had hundreds of views.

Target is the audience the marketer or advertiser is going after. In most cases, like the Hunger Games movie, the target are teenagers as they can achieve brand loyalty.

2. Explain what "Like"ing someone's post on Facebook means to you.

"Like"ing someone's post on Facebook is as easy as clicking a button. It means that I genuinely gained some positive experience from seeing it. I also know that if I "Like" something a person posts, they will feel better and noticed in the vast world of social media.

3. Does knowing others "Like" what you "Like" influence you? Explain.

Knowing what others "Like" does influence me. It may influence me trying a new product or new restaurant, because I trust their opinions. It also can change the way I present myself on social media. For example, if something does not get a lot of "Likes" I may take it down or delete it. However if something is liked a lot, I will try to mimic what made that post successful. Gaining those likes makes me feel more confident and can be empowering.

4. Explain the concept of "influencer."

An influencer is someone who has gained a lot of popularity online and can influence people's opinions or purchases. Tyler Oakley is an influencer. He has gained lots of followers and by liking a movie he can influence many other people to see that movie.

5. Explain how marketing Oreo along with a current issue helped the sale of Oreo.

People identify with issues that a prevalent in their life. For many people, the current issue of gay rights is very important to them. So by associating an Oreo with marriage equality and gay rights allows for those people to connect with the company. The then like this image and feel noticed by the company and important.

6. How do companies use social media to advertise?

Companies pay attention to what people, especially, teens are viewing and liking to learn about what is trending. Through this, they learn about their customers and potential customers. It is valuable information. They can then associate their product with what is trending to generate profit.

7. How are marketers using social media to build a 'brand "trust"'?

Marketers build brand trust with social media through sponsoring people that many people pay attention to. Because people trust this person, they will buy the product. They also ask consumers subtly to share and market their product sometimes with incentives, such as a chance to win concert tickets. This then creates brand loyalty.

8. How do celebrities use social media to advertise?

Celebrities use social media to reach followers who like the same thing they do. It makes the celebrity seem more down to earth by allowing their fans into their daily life. The celebrity can gain a brand endorsement by learning about what most of their fans like.

9. What is Corporate Sponsorship?

Corporate Sponsorship is when a company, like Pepsi, gives products to a famous person with a lot of views. This person will then show this product in a video, as subtly as drinking a can of Pepsi or as blatantly as wearing a Pepsi jersey.

10. Are marketers being transparent or invisible when using technology as described in the documentary?

Marketers try to give the illusion of being transparent. No one likes being force fed content, so it must feel natural for the consumer to buy in. However they mostly sit behind the scenes manipulating this content in order to gain the most views, likes, and followers. It is a strategy to them.

11. How is the Hunger Games plot a lot like advertising using social media?

In the Hunger Games, there are the teenagers who are forced to compete for entertainment of the Capital. Social media advertising has noticed how teens use social media and are able to use them to market their products though Facebook likes and tweets. Fans then want the company or celebrity to notice them, so the post as much as they can while volunteering their own content. This content is then used by the company to advertise and create more fans. They are essentially sitting back in the control room and letting the fans create content for them in order to win the most likes.